7 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy
7 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy
Digital Marketing is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to online marketing or a summarizing term for all online marketing activities lets put it simply:
- Digital Marketing are all marketing activities that use digital devices.
That includes online marketing activities – but strictly speaking, that also includes some offline marketing activities, too. And that is good. Why? Because it would be a mistake to view online marketing activities totally detached from all other marketing activities.
To give you a thorough understanding of what the term „Digital marketing“ includes, here are the 7 most important types of digital marketing. And you should make sure that you know about all of them before you decide what types of marketing you are going to include in your digital marketing strategy.
1. Social Media Marketing
The Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.
Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia
That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness for a brand or product.
But be careful, to be successful with social media marketing you have to fully understand the one social network you want to use for your marketing. Each social network has unique features, communication best practices, and content they like. Some social networks will work great for your situation, product and content – others won’t.
2. Pay-Per-Click Advertising (PPC)
Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.
Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.
3. Affiliate Marketing
Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.
Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.
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