What Is CPA Marketing ?

Cost Per Action (CPA) selling may be a affiliate model wherever a commission is paid once a user takes a selected action. These actions embrace filling out a type, obtaining a quote, language up for a shot, or creating a buying deal.

Why CPA?

There ar 2 main reasons that I like accountant over banner ads, Adsense, and most alternative affiliate promoting ways.

1. Higher on the Value Chain

To make the foremost cash from your website, you wish to urge high on the worth chain.

Here is what the worth chain sounds like for digital merchandise (using a $100 course as Associate in Nursing example):

As you'll be able to see, Adsense, banner ads, and CPC/CPM place you at the lowest of the worth chain.

On the opposite hand, commerce your own product, being associate degree affiliate, and CPA place you in a higher place on the chain.

Keep in mind that physical merchandise have 2-10x additional hands within the pot (distributors, warehouses, suppliers etc.). That’s why Amazon Associates solely create a hundred greenbacks once somebody buys a $2500 portable computer.

To be clear:

I’m not locution that you just ought to avoid promoting physical merchandise.

Just keep in mind that physical product commissions tend to be tons but with digital merchandise.

2. Integrated Advertising

The other nice factor regarding certified public accountant is that you just don’t ought to mar your website with ugly Adsense blocks or banner ads.

As you’ll see later, you'll be able to seamlessly integrate certified public accountant offers into your website.

This means you run a legit branded site… whereas making the most of out-of-this-world CTR and commissions.

Step #1: Find an Offer

Your first step is to find an offer to promote.

The question is:

How do you find the perfect offer for your site?

That’s easy: use oDigger.com and OfferVault.com

They’re like the Google of CPA: they aggregate thousands of offers from reputable CPA networks.

And you can search based on keyword, price, category or network.

For example…

Let’s say that you run a site in the health space.

Head over to Offer Vault and type “weight loss” into the search field:

And you’ll get a list of results, like this:

Here are the common terms you’ll come across during your search:

Only: You can only use a certain traffic source, like email or organic search.

Display: This includes text links and banner ads.

Lead: the foremost common “action” within the comptroller promoting world. sometimes somebody submitting their name, email, phone, address etc.

Email/Zip Submit: the foremost straightforward comptroller supply. smart for untargeted traffic. User provides their email and postcode solely.

Incent: Short for “incentivized”. Incent means you'll “bribe” users with a free product or transfer.

Pay Per Call: You’re paid once somebody makes a decision when clicking on your affiliate link.

Download/Install: You get paid once somebody downloads or installs a chunk of software system.

Publisher: The individual that promotes the supply (you).

Trial: once user signs up for a free trial of a product or service.

“Pixel Fires”: this is often what happens once somebody clicks on your link (they become a lead).

US/FR/CA: supply solely valid in this specific country.

AM: Stands for “Affiliate Manager”. Your AM is your go-to person within the network

Sale or Rev Share: You get a cut of each sale (one-time or recurring).

When you see an offer that looks good, click on the listing:

Then, scrutinize the main points. The listing can sometimes provide you with key info on the supply, like what the user must do and what kind of traffic is allowed:

If the supply appearance smart, hit the “Full Landing Page Preview” button. can this may this can show you the page that users will see after they click on your link:

So:

What should you look for in a landing page?

First, you want a landing page that looks clean and professional.

If it looks shady to you, it’ll look shady to your traffic too… and it won’t convert.

Also, the more fields a page has, the lower your conversion rate is going to be.

That said:

More fields also mean higher commissions.

So don’t be automatically turned off by a page like this that requires 6 steps:

If the traffic is motivated enough (for example, they your traffic comes from people searching in Google for “best online degrees”), I’ve found that they’ll fill out just about anything.

What If I Can’t Find an Offer?

Depending on your niche, you'll not be ready to realize a proposal that matches your site’s topic.

If that’s the case, you would like to appear for accountant offers that charm to your

traffic’s demographic.

Let Pine Tree State illustrate what I mean with a true life example…

I accustomed run a web site within the “dating” niche that was obtaining 2,000 guests per day.

I place “dating” in quotes as a result of it had been comprised largely of ninth graders questioning a way to consult with Sally that sits within the back.

(Not the sort of stuff that’s straightforward to monetize)

Despite the very fact that I tested concerning twenty completely different themes and ad placements, I wasn’t creating ANY cash with Adsense.

And once I checked out the ads Adsense was golf stroke on my web site, i spotted that they weren’t geological dating connected in the slightest degree.

Instead, they were targeted supported demographics.

That’s once I set to change out Adsense for Associate in Nursing email/zip submit supply for a free Xbox 360.

And similar to, that I began to create considerably more cash than i used to be creating from Adsense.

Step #2: Join a Network

If the supply appearance smart, it’s time to hitch the network that runs the supply. you'll be able to apply by clicking on the “Join Network” link on the supply page:

When you do, you’ll see an application like this:

I ought to purpose one thing out:

You’ll be asked to produce a phone number… that they'll decision.

This is a obstacle for heaps of individuals. As affiliate marketers we’re aware of creating cash on-line while not having to speak to anyone.

But the fact of CPA is this:

If you would like to affix a CPA network, you’ll have to be compelled to confer with somebody on the phone. you'll have to be compelled to even fill out some actual work. It’s no huge deal.